A very sweet (strawberry icing with chocolate) cupcake but sizzling hot hot story. Often quite graphically sizzling…
Funny that we still get a lot of cupcake stories as here in London they are not doing so well now – and the sugar treat has lost its appeal. And so it has in the USA as well it seems, with the largest chain cupcake makers – Crumb – closing up in 2014. Or has it?
In 2015, Crumbs was bought and began again with different cupcakes. No longer simple chocolate, now they are flavoured rather differently with peanut butter or carrots or hazelnut Frangelico, pink Champagne, spiced pumpkin, vegan, gluten free, and with less colouring, and fresher baking and ingredients – some will even bake to order in front of you – if you have time to wait of course..
But in the UK we have seen a rise in national specialities – the Portuguese egg custard tart is very popular as are French patisseries – we now have several French chain bakeries – themed cakes and those with more unusual ingredients especially vegetable or fruit eg a lime drizzle cake with courgette; and of course the cannoli has made it here big. The cannoli comes with many different flavoured fillings including pistachio and there is even a cannoli cupcake with ricotta cheese filling/cream.
The Italians are now in London in force again especially the Sicilians and their delicatessens are springing up all over, and then of course there are the doughnuts with fillings such as rhubarb, peach, and salted caramel custard.
And no, I haven’t sampled them all! I just look and drool…
So in London there is no real trend setter unlike the cupcake. Is there a reason why cupcakes are not quite as popular? Is it the calories? Are we becoming more weight conscious? Certainly the latest report from our Chief Medical Officer says that some 75% of middle-aged women are obese or overweight – but for me it is the frosting. The frosting just got piled higher and higher and higher. More and more bright and yet brighter colours and much much too sweet. In fact strawberry with chocolate sounds like my least favourite combination. So if you remove the icing, you are back, as she says in the book, to a muffin and a very plain muffin at that.
Would I read more by this author? Probably not. It was, for me, a sweet treat (pun intended) away from crime and thrillers and fantasy and science fiction my more usual fare.